M- D Pro is seeking a Director of Marketing for our Milton, Ontario location. This ideal person will lead our brand strategy, drive growth, and elevate our market presence. In this key leadership role, and oversee a talented marketing team, craft innovative strategies, and ensure alignment with business objectives.
Responsibilities:
- Lead and manage the Marketing team consisting of approximately 12 individuals and/or agency resources. Ability to provide mentorship and help employees develop to their full potential.
- Oversee, support, and set strategic direction for all functions within Product Development, Category Management, Merchandising, Digital Marketing, Brand and Communications.
- Provide direction and support the execution of trade specific marketing programs into Retail, Distribution, and Builder channels.
- Review and approve all marketing campaigns, communications, creative, sampling, packaging, etc. prior to publishing/launching.
- Manage and maintain marketing budget to support overall strategic direction. Track, monitor and approve all marketing expenses relative to the marketing budget allowance. Use innovative and creative thinking to maximize marketing spend to drive best results.
- Ensure marketing strategic plans are on track for execution by team members and keep team members engaged and informed of timelines.
- Work closely with senior sales team members in the implementation of sales and marketing plans. (i.e., key target accounts for ABM, distribution network penetration analysis to determine areas of focus for digital marketing campaigns, etc.)
- Work with all departments cross-functionally to support Product Development process (Engineering, Manufacturing, Procurement, Technical, Sales, Merchandising, Marketing Communications and Digital etc.)
- Analyze data and make confident key decisions which affect the business and categories.
- Strong public speaking required to present new ideas and aid with product knowledge training programs, customer presentations, etc.
- Work closely with Marketing team in the U.S. which helps support category-specific initiatives for the Canadian business and product development projects.
Minimum Qualifications:
- Post-Secondary Education: University/College Diploma (Business, Commerce, Marketing, an asset)
- 10+ years of marketing management experience with proven people management and development skills
- 5+ years’ experience within the building products and/or consumer hardware industry is preferred.
- Experience in trade and/or channel marketing (Retail, Wholesale Distribution and Builder/A&D).
- Experience in strategic planning, project management, budgeting, and priority setting.
- Knowledge/understanding of manufacturing business, supply chain, sourcing, and inventory management.
- Knowledge/understanding of both traditional and digital marketing strategies and execution.
- Proficient knowledge of Microsoft Office Suite. Strong skills required in Excel and PowerPoint.
- Proficient knowledge on CRM, Marketing Automation, Project Management Software Tools
- Knowledge/understanding of ERP systems such as EPICOR (an asset)
Who is M-D?
At M-D Canada, we’re not just redefining industry standards – we’re pioneering the future of construction and building solutions. For over a century, our parent company, M-D Building Products name has been synonymous with manufacturing excellence in weatherstripping, floor and tile trims, perforated aluminum sheets, digital levels, and caulking solutions while the M-D Canada business has been serving the retail consumer and pro building products markets for over 6 decades. What truly sets us apart is our people – they are the heartbeat of our success. We believe in the potential of every individual to make a meaningful impact. From the factory floor to the boardroom, we cultivate a culture rooted in integrity, innovation, and unwavering commitment. As a trusted leader in the construction and building products industry, we are driven by a passion for continuous improvement, service excellence and product engineering and innovation. Our overarching philosophy of Customer Delight drives us to never stop being the best at what we do.
Benefits:
M-D Canada offers a comprehensive, competitive benefits package designed to support the health and well-being of our employees and is a great supplement to the government health benefits that are universally available. This includes Medical, Dental, and an HSA that covers a wide variety of medical and health expenses. Our plan also includes a life insurance plan, and employees can also take advantage of our RRSP top up program.
At M-D Building Products, Inc., we are committed to providing equal employment opportunities for all employees and applicants. We strictly prohibit discrimination based on race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposition, or any other characteristic protected by law. #IHMD
